Influencer Marketing Company CreatorDB Raises $4.7 Million: Pitch Deck

“Leading the creator economy’s much needed Moneyball revolution,” the slide says, referencing the cost-efficient approach employed by former Oakland Athletics general manager Billy Beane.

Here’s what the slide says:

Industry

Driving the next evolution of the creator economy with a data-driven approach to influencer marketingThe annual spend for influencer marketing has been doubling every 3.5 years since 2008Industry growth was further accelerated by the pandemic, with brands keeping their new budgets

Product

Team

A world-class team with expertise in software, big data, and global brand marketing.65+ full-time employees across 14 languages, with leadership from top companies: Microsoft, IBM, HTC, Gogoro, ASE, Remitly

Traction

Bootstrapped while scaling revenue to millions and reached profitability in just 17 months.

Trusted by global brands, including: Perplexity, Shopee, World of Tanks, Remitly, Acer, McDonald’s, Yakult, VISA, Surfshark, Oderlia, Dyson, Airalo

Here’s what the slide says:

Net Dollar Retention

115%+ NDR (customers expand spend year over year)

Capital Efficiency

Rule of 40 of 51% in 2024, exceeding industry benchmarksBurn Multiple (Net Loss / New Revenue) of 0.16 in 2024Operating margins improved >20 points YoY, while maintaining 56% growth

Customer Growth & Retention

3x increase in gross revenue rate in last 2 yearsNew marquee customers: Perplexity, Remitly, Notion, Airalo, Nomad, Emma

Database & IP

7B+ data points collected daily across 32M+ creator profiles2 patents granted; 7 in process all in AI space (NLP, inference, data pre-processing)Database scaled 3× creators, 2x daily data points in past year

Here’s what the slide says:

The problems being experienced by both sides of the industry as it expands rapidly from being experimental to the core part of many businesses operations.

For Businesses

Discovering & engaging with relevant creatorsMeasuring and improving influencer marketing ROIScaling proven creator content strategies

For Creators

Understanding how to treat content creation like a businessConnecting with businesses while remaining independentMonetizing content in efficient and non-intrusive ways

CreatorDB offers “comprehensive influencer marketing solutions tailored for businesses of all sizes,” per the slide.

Here’s what the rest of the slide says:

Agency

A full-service influencer marketing solution handling everything from creator sourcing to campaign execution, helping brands launch high-impact influencer campaigns with data-backed precision.

SaaS

A data-driven influencer marketing platform providing access to 10M+ creators, advanced insights, and campaign management tools to empower SMEs with scalable, self-service solutions.

Talent

A creator-first platform that connects influencers with brand deals, content insights, and monetization strategies, helping them scale their reach and revenue.

API

A scalable API that enables businesses to integrate influencer data, track competitor campaigns, and enhance audience targeting, powering smarter marketing decisions.

Here’s what the slide says:

Serving the Underserved

SME-focused approach addressing a high-growth but often overlooked segment.Scales with clients as they grow, providing tailored solutions beyond enterprise-focused competitors.

Seamless Global Expansion

Proven track record in Japan, Korea, Taiwan, US, EU for fast, frictionless market entry.Cross-border playbook simplifies complex international campaigns.

Superior Data-Driven Insights

7B+ daily data points + patented categorization = smarter influencer selection.Outperforms traditional search tools for better targeting & ROI measurement.

Broader Access to Creators

Aggregates data from public sources for a far-reaching, diverse influencer pool.No reliance on opt-ins, ensuring brands can find niche and high-performing creators.

The slide also highlights some case studies with brand partners:

Surfshark: Became Asia’s #1 VPN provider in 1.5 years after adopting our influencer strategy.Notion: Scaled influencer campaigns in Japan & Korea after a single successful trial.Cmma: Achieved rapid market penetration in Taiwan; scaling to Japan & Korea.Top 3 Global Social Media Co.: Selected CreatorDB’s API after evaluating 10+ vendors.

Here’s what the slide says:

CreatorDB’s proprietary database fuels smarter influencer marketing decisions with unparalleled depth and precision

The Most Insightful & Comprehensive Influencer Database

10M+ creators in database7B+ data points collected per day800k+ creators w/ direct contact info

We calculate data points unique to CreatorDB by utilizing in-house natural language processing (NLP) algorithms:

AI > DEEP LEARNING > NLP

Content CategorizationBrand CollaborationsLanguageAudience DemographicsPrice EstimationRecommendation Engine

Here’s what the slide says:

Unlocking influencer marketingʼs fastest-growing and most underserved markets.

Headquartered in Taipei with office in Santa Monica, CreatorDB is uniquely positioned with a multilingual team (14 native languages) and deep expertise in global expansion.Our localized approach has helped Western brands break into Asia, scaling influencer campaigns across Japan, Korea, Taiwan, and SEA.APAC contains the fastest-growing opportunities in the creator economy with YouTube consumption doubling last year in every category.

Note: CreatorDB’s office is now in Culver City, not Santa Monica, Jacobs said.

Here’s what the slide says:

Given that CreatorDB can provide value to the creator economy in a variety of ways, there are a handful of business models for us to earn revenue

Transactions

XX% of all creator transactions through CreatorDB 2.0XX% margins for clients needing a managed campaign

SaaS

CreatorDB 2.0’s base monthly fee is $100—$1000 for brandsCreatorLabs works on a freemium model to get advanced tools

Data

Datasets targeted at companies contacting creatorsAn API for other creator economy tools to be built upon

Here’s what the slide says:

Influencer Marketing projected to reach US$200B by 2032 (29% CAGR). As brands shift more of their marketing spend to influencer campaigns, our data-driven platform is positioned to capture a meaningful share.

US$200 Billion TAM

Total Addressable Market: Global Influencer Marketing by 2032

US$100 Billion SAM

Serviceable Available Market: Market segments aligned with our solutions

US$33 Billion SOM

Serviceable Obtainable Market: Our initial target geographies & niches

The slide lists Allied Market Research as its source.

Here’s what the slides says:

As with any exciting industry there are competitors, but CreatorDB separates itself through scalable systems, self-service, cross border functions and pricing which works for everybody.

CreatorDB says it does all of the following:

Collects data on 1,000,000s of influencersIndependent content categorizationAuto generates reports by industryLocalized data and customer success for APAC/NA/EUSelf-serve software focus

The slide lists companies like Mavrck, Upfluence, and Traackr as competitors.

Here’s what the slide says:

Experienced data science and marketing team with 30+ years of experience

Clayton Jacobs, CEO & Founder: Technical product manager for B2B software, digital nomad and start-up addict.

Microsoft, Readwrite, and ULSee.

Noah Hynam, President & Founder: Team leader, social media enthusiast, and scholar of human behavior.

Andy Chou, VP Engineering & Founder: Big data mastermind, technical problem solver, and scalable system designer.

It includes contact info for its CEO.