Close Menu
Finletix
  • Home
  • AI
  • Financial
  • Investments
  • Small Business
  • Stocks
  • Tech
  • Marketing
What's Hot

Nvidia’s AI empire: A look at its top startup investments

October 12, 2025

I Used ChatGPT to Plan a Trip to Tunisia, While My Partner Used Claude

October 12, 2025

I Turned Down NYU for a Debt-Free Community College Path

October 12, 2025
Facebook X (Twitter) Instagram
Facebook X (Twitter) Instagram
Finletix
  • Home
  • AI
  • Financial
  • Investments
  • Small Business
  • Stocks
  • Tech
  • Marketing
Finletix
Home » In the US, He Feels More Chinese; in China, He’s More American
Small Business

In the US, He Feels More Chinese; in China, He’s More American

arthursheikin@gmail.comBy arthursheikin@gmail.comAugust 7, 2025No Comments5 Mins Read
Facebook Twitter LinkedIn Telegram Pinterest Tumblr Reddit WhatsApp Email
Share
Facebook Twitter LinkedIn Pinterest Email

[ad_1]

This as-told-to essay is based on a conversation with Jeff Niu, 31, a Columbia University graduate and American-born Chinese living in Beijing. His words have been edited for length and clarity.

I’m an ABC (American-born Chinese), and I’m most definitely both Chinese and American.

I feel more Chinese in the US and more American in China. I have to code-switch between two personalities. It can be disorienting, but it also helps me see the strengths and flaws of both cultures.

My parents met at medical school in Beijing. Our family immigrated to the US in the early ’90s, when my dad got a job as a biomedical researcher.

I was born in Flushing, Queens, five years after my sister, who was born in Beijing.

Growing up in Flushing, with many Asian communities — Cantonese-speaking Chinese, Putonghua-speaking Chinese, Taiwanese, Koreans — it was easier to distinguish between different Asian identities. It’s one of the few places in the US where the Asian diaspora feels truly granular.

In Flushing’s Chinatown, I’d hear Chinese on the streets and eat bao buns next to people who sounded like my parents.

In New York, I felt distinctly Chinese-American.

Jeff Niu sifting jasmine flowers in China.

Niu sifting jasmine flowers in China.

Joslyn Ma



From Flushing to suburbia

That changed when we moved to California during my teens. In a city with fewer Asians, I became more aware of being “Asian American.”

Whenever I met new Asian friends, there was this unspoken understanding: You’re not Chinese, and I’m not Filipino, Vietnamese, Korean, or Japanese — but we like the same things. We bond over boba, K-pop, and math.

One of my earliest memories is watching “My Fair Princess” with my grandparents in Beijing, where I spent every summer until middle school.

Related stories

Business Insider tells the innovative stories you want to know

Business Insider tells the innovative stories you want to know

I watched the city change year by year. Construction sites were everywhere, and people seemed hopeful about the future.

While Beijing was undergoing a generational metamorphosis, my hometown of Moorpark — a suburb in Southern California — was losing its only movie theater, a GameStop, and the few nice restaurants we had.

I was in high school during the 2008 financial crisis. California was hit hard: a million jobs were lost, public budgets collapsed, school programs were cut, teachers were laid off, and development stalled.

It was a stark contrast to what was happening in China.

Jeff Niu sitting alongside his grandfather and father.

Niu (left), alongside his grandfather and father in China.

Provided by Jeff Niu



Going back to Beijing

I was 14 when I went to Beijing for the Olympics. Fireworks lit up the sky, smoke hung in the air, but what struck me most was the energy. It was electric, unforgettable. That moment stayed with me, and from then on, I began following news about China more closely.

I studied at Sciences Po in France before pursuing East Asian Studies at Columbia University.

At Columbia, I was surprised to find that many professors hadn’t been to China in decades. Their frameworks felt ideological, disconnected from the country’s lived reality.

In 2013, I returned to Beijing for an internship and to visit my grandmother. I thought she was still alive, but when I arrived, I learned she had died. My parents hadn’t told me — they didn’t want to distract me during finals. That summer, I stayed with my grandfather and worked at an education consultancy.

After graduation, I had job offers in the US and China in strategy consulting and experiential education. Instead, I moved to Beijing to pursue a master’s degree in China Studies — economics and management, through the Yenching Scholarship at Peking University.

Nine years later, I’m still in China.

Differences in the working world

The longer I stay in China, the more I feel both Chinese and American.

I eat a mix of Chinese and American food, always craving whatever I’m missing at the moment. Beijing has great burgers, but I still miss New York delis — the eggplant parm, the turkey melts. I love a good sandwich.

Another thing I miss is less tangible: the organizational culture.

After graduating from Peking University, I joined a design consultancy, then moved to a healthcare company a year later.

Jeff Niu in 2016 speaking while he was a Yenching Scholar.

Niu got a master’s degree through the Yenching Scholarship at Peking University.

Provided by Jeff Niu



I was the only US-born employee, and most people didn’t realize I was American. I wanted to know what it was like to be treated as a Chinese employee. It was hard.

There’s a dumbed-down argument that people in China lack creativity, but not everybody has the privilege to channel that energy. In the US, there’s more of an effort to empower employees.

In China, companies are founder-led, with everyone executing their vision.

I once broke my ankle and led a project from a wheelchair. The company still insisted I come in.

Jeff Niu tucking his head out a window with the ocean in the background.

Niu plans to continue living in China for as long as his grandfather is alive.

Provided by Jeff Niu



I do see a lot of changes in China’s organizational culture, management philosophies, and understanding of “value” — mostly trending in a positive direction. Those three years helped me understand how top-down policies land at the project level, which is exactly what I wanted to learn when I moved to China.

From there, I moved to a growth investment fund. In New York, jumping from design to private equity would have been impossible. In China, it was just another career pivot.

A few months ago, I left to start my own business: Dusk, a creative equity firm that blends venture capital, private equity, and design.

My grandfather is 93, and for a while, I was his only family here. As long as he’s alive, my plan is to stay in Beijing.

Do you have a story about moving to Asia that you want to share? Get in touch with the editor: akarplus@businessinsider.com.

[ad_2]

Source link

Share. Facebook Twitter Pinterest LinkedIn Tumblr Telegram Email
Previous ArticleTikTok Now Lets Users Book Hotels, Adds Creator Commission Program
Next Article Trump’s New Executive Order Bans ‘Politicized or Unlawful Debanking’
arthursheikin@gmail.com
  • Website

Related Posts

I Turned Down NYU for a Debt-Free Community College Path

October 12, 2025

Cerebras CEO: 38 Hours a Week Is ‘Mind-Boggling’

October 12, 2025

US Teacher Retires Early in Guatemala, Says Cheaper Healthcare Is Worth It

October 12, 2025
Add A Comment
Leave A Reply Cancel Reply

Top Posts

Intel cuts 15% of its staff as it pushes to make a comeback

July 24, 2025

Tesla’s stock is tumbling after Elon Musk failure to shift the narrative

July 24, 2025

Women will soon be able to request a female Uber driver in these US cities

July 24, 2025

Subscribe to Updates

Subscribe to our newsletter and never miss our latest news

Subscribe my Newsletter for New Posts & tips Let's stay updated!

Welcome to Finletix — Your Insight Hub for Smarter Financial Decisions

At Finletix, we’re dedicated to delivering clear, actionable, and timely insights across the financial landscape. Whether you’re an investor tracking market trends, a small business owner navigating economic shifts, or a tech enthusiast exploring AI’s role in finance — Finletix is your go-to resource.

Facebook X (Twitter) Instagram Pinterest YouTube
Top Insights

French companies’ borrowing costs fall below government’s as debt fears intensify

September 14, 2025

The Digital Dollar Dilemma: Why Central Banks Are Rushing to Create Digital Currencies

September 1, 2025

FCA opens investigation into Drax annual reports

August 28, 2025
Get Informed

Subscribe to Updates

Subscribe to our newsletter and never miss our latest news

Subscribe my Newsletter for New Posts & tips Let's stay updated!

© 2026 finletix. Designed by finletix.
  • Home
  • About Us
  • Advertise With Us
  • Contact Us
  • DMCA
  • Privacy Policy
  • Terms and Conditions

Type above and press Enter to search. Press Esc to cancel.