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The outlook is bright for Uber , according to Stifel. The investment bank initiated shares of the ride-hailing platform with a buy rating and a $110 price target, which implies upside of 27% from Tuesday’s close. “We increasingly view Uber as a super app with multiple reasons to utilize the product, which includes getting yourself from point A to point B, ordering dinner from local restaurants, and having groceries delivered to your door (with some ads seen along the way),” analyst Mark Kelley wrote. While some Wall Street analysts have expressed concern over the risk that autonomous vehicles might pose to Uber, Kelley believes that Uber faces “minimal risk” from the segment over the near-to-medium term. However, he added that the long-term risk from autonomous vehicles still remains unclear. UBER YTD mountain UBER YTD chart Uber also looks likely to continue moving toward the three-year financial targets established in early 2024, Kelley added. Additionally, he highlighted delivery and advertising as two businesses that Uber could continue to grow. “We believe Uber will ultimately be successful in Delivery, which also aids in customer acquisition, particularly in less dense/nonurban areas, and view initiatives such as Uber One and increased supply as a major driver of Delivery bookings over time,” he wrote. “We are also bullish on the greater retail media sub-segment of digital ads, and Uber has several advantages.” Uber shares have surged 43% in 2025. Most analysts covering the stock are bullish. LSEG data shows that 43 of the 53 who cover Uber, rate it a buy.
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