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Home » See the Sun Valley Swag That CEOs Got This Year
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See the Sun Valley Swag That CEOs Got This Year

arthursheikin@gmail.comBy arthursheikin@gmail.comJuly 10, 2025No Comments3 Mins Read
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What do you put in a swag bag for a billionaire CEO?

If the outfits at Sun Valley offer any indication, the answer is…pretty similar to what the average Joe or finance guy would get.

The annual Allen & Co. Sun Valley Conference is taking place this week, offering power brokers in tech and media fertile ground to hobnob, make deals, and play a few rounds of golf.

Many are sporting looks befitting of the conference nicknamed “summer camp for billionaires.” Some also appear to be going around with swag that attendees presumably receive.

Microsoft CEO Satya Nadella and Uber CEO Dara Khosrowshahi, for example, were spotted wearing a conference hat. All of the conference swag appears to carry the SV25 logo, referring to Sun Valley 2025.

Microsoft CEO Satya Nadella arrives at the Sun Valley lodge for the Allen & Company Sun Valley Conference on July 8, 2025 in Sun Valley, Idaho.

Satya Nadella was seen wearing the Sun Valley conference hat.

Kevin Dietsch/Getty Images



Spanx founder Sara Blakely wore an SV25 jacket while walking around Sun Valley. It appears to be made by Cutter & Buck, which makes upscale athletic wear for golf and other sports.

Snap CEO Evan Spiegel appeared on CNBC in a similar jacket.

Spanx Founder Sara Blakely walks to a morning session at the Allen & Company Sun Valley Conference on July 9, 2025 in Sun Valley, Idaho

Spanx founder Sara Blakely wore an SV25-branded jacket over an American flag shirt.

Kevin Dietsch/Getty Images



Jeff Boyd, former CEO of travel company Booking Holdings, was seen in a red puffer vest with the SV25 logo.

Former President and CEO of Booking Holdings Inc. Jeff Boyd walks to a morning session at the Allen & Company Sun Valley Conference on July 9, 2025 in Sun Valley, Idaho.

Jeff Boyd, former CEO of Booking Holdings, wore a red puffer vest carrying the SV25 logo.

Kevin Dietsch/Getty Images



Former Yahoo CEO Jerry Yang wore a blue conference polo, which appeared to be made by The North Face.

Former Yahoo CEO Jerry Yang arrives at the Sun Valley lodge for the Allen & Company Sun Valley Conference on July 8, 2025 in Sun Valley, Idaho.

The Sun Valley polo, seen here on former Yahoo CEO Jerry Yang, seems to come from The North Face.

Kevin Dietsch/Getty Images



Besides clothing, many attendees were also seen toting around a large branded binder, presumably with a notepad or a schedule of events and sessions inside.

Co-founder of Lookout John Hering arrives at the Sun Valley Lodge for the Allen & Company Sun Valley Conference on July 8, 2025 in Sun Valley, Idaho.

Many attendees, including John Hering, founder of cybersecurity company Lookout, were seen carrying around a conference-sanctioned binder.

Kevin Dietsch/Getty Images



Of course, attendees at the invite-only retreat could be getting a lot more swag than we can tell. (Allen & Co. did not immediately respond to our request for comment.)

If they don’t want to hold on to all of it, it seems some guests have sold swag from years past. eBay, for example, has plenty of listings of puffer vests from prior Sun Valley conferences. So if you can’t score an invite, you might still be able to get your hands on one.

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