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Roku could exceed Wall Street’s estimates for its second-quarter results, according to JPMorgan. “We believe Roku is well positioned to deliver a beat/raise qtr, with ad spend largely stable in 2Q and China tariff de-escalation,” analyst Cory A Carpenter said. JPMorgan reiterated an overweight rating on the streaming stock in a Friday note and raised its price target to $100 per share from $85. JPMorgan’s forecast implies about 10% upside from Thursday’s $91.10 close. ROKU YTD mountain Roku stock in 2025. Roku is set to report second-quarter results on July 31. The analyst said he raised his forecast for Roku’s platform revenue to 15% in the second-quarter and 14% for the full year, compared to Wall Street’s consensus outlook of 14% and 12%, he said. “Roku elected not to raise its 2025 Platform revenue guidance last qtr despite the announced Frndly acquisition, effectively leaving room for some weakening in the macro environment,” the analyst said. “This now appears overly conservative, and we think Roku could pass through the Frndly revenue contribution in its updated guidance, which we estimate to be ~$40M in 2H.” The analyst also said that cooling tariffs on China could be another potential source of upside for Roku stock, as the company last trimmed its device revenue and gross margin outlook as a result of duties on Beijing of over 100% at the time. “Roku should be in a better position with tariffs today than when the company provided guidance on May 1st, largely due to China de-escalation,” the analyst said. Shares have gained about 23% in 2025.
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