Adobe’s video editing app Premiere arrives on iPhones

Adobe’s popular video editing app Premiere is available on iPhone starting today, following the company’s announcement of its plans to release the app on mobile earlier this month. The Android version of the app is under development, Adobe says.

The Premiere app for mobile is free to use and offers editing features, like multi-track timeline, including videos, sounds, music, and text; support for 4K HDR editing; auto-generated captions; and the ability to adjust factors like color and shadows for different frames, fit for a mobile screen.

If you have captured the clip from your mobile device, it is likely to have background noise. You can easily reduce the noise and increase the dialog through the slider control.

Adobe has also added a number of AI-powered features to the app. First, you can create background sounds based on a prompt. If you are feeling adventurous, you can perform the sound by humming or singing, and AI will convert that into a sound effect.

Using its Firefly models, the company allows users to create images and stickers and to turn images into videos for transition shots. Although the app is free, these AI features will require you to buy credits.

The company is also providing access to its own stock library of photos, clips, and sounds to use in videos without charge.

With this new Premiere app, creators can start a project on the go and transfer it to the desktop app across platforms using Adobe Cloud. However, you can’t send the project from desktop to mobile at the moment.

“We want to empower all types of creators to work. We know that the next generation of creators chooses and prefers to edit on mobile. And so that’s [the new mobile app] a critical way that we meet them where they’re at,” Mike Folgner, a product director at Adobe, told TechCrunch over a call.

Premiere joins a suite of apps the company is bringing to mobile, such as Photoshop for iOS and Android, and Firefly for mobile.

With this launch, the company is positioning itself as a competitor to ByteDance’s CapCut, Meta’s Edits, a16z-backed startup Captions, and India-based InVideo.