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X’s product head said there’s a playbook for getting rich on the platform.
Nikita Bier, who became the product head at X in July, took to the platform on Thursday to share his tips on earning money on X.
He said that users should think about one subject matter they’re an expert on, and to keep posting about it.
“It can be anything: plumbing, menswear, Indian food, furniture, social apps, whatever,” he said.
“Post one unexpected insight you picked from your experience in that area. Keep it under 5 sentences. Do this every day for 6 months,” he added.
Bier said that if someone does this consistently for six months, X will promote their account to others.
“By the end, you will be recognized as the world’s leading expert in that subject area and you can charge whatever you want for endorsements, your time, or whatever,” Bier said. “And no one will be able to take that way from you.”
Bier responded to a critical comment from an X user, who said Bier’s method wouldn’t work because the X algorithm “favors slop.”
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Bier disagreed. “That was then, this is now. Make sure you write in a way that is accessible to broader audiences,” he replied.
When he landed the role of product head at X in June, he said it was because he had posted his way to the top.
“While I already spend every waking hour on this app, I’ll now be spending that time helping others unlock that same value,” he said in a June 30 X post.
He had been gunning for the role for three years, he said.
Bier’s playbook has certainly worked for some content creators on the platform.
For instance, Derek Guy, better known by his handle “Dieworkwear,” was dubbed X’s “menswear guy” because of his frequent posts on men’s clothing. Guy has 1.3 million followers on X.
Representatives for X did not respond to a request for comment from Business Insider.
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